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Human Computer Interaction

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I kept asking Steve about stock options and he would always put me off, saying that I had to talk to my supervisors. ” Steve Jobs Even though his “best friend” was unwilling to grant him any options, Kottke eventually managed to get some shares. Holt unilaterally gave Kottke 100 shares out of his own pocket, and just before Apple went public, Kottke went to chairman Markkula and president Mike Scott and told them how unhappy he was because he hadn’t gotten any shares. “I told them that I was going to leave the company,” recalls Kottke.

Html 45 The Strangest Bedfellow of All “We’ve been planning and waiting for IBM to get into the marketplace for four years. We’re the guys in the driver’s seat. We’re the guys with one-third of a million installed base. We’re the guys with a software library. We’re the guys with distribution. It’s IBM who is reacting and responding to Apple. They’ll have to do a lot more reacting and responding. IBM hasn’t the foggiest notion of how to sell to individuals. It took us four years to learn about it.

Seriously. Welcome to the most exciting and important marketplace since the computer revolution began 35 years ago. And congratulations on your first personal computer. Putting real computer power in the hands of the individual is already improving the way people work, think, learn, communicate, and spend their leisure hours. Computer literacy is fast becoming as fundamental a skill as reading or writing. When we invented the first personal computer system, we estimated that over 140,000,000 people worldwide could justify the purchase of one, if only they understood its benefits.

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Apple Confidential 2.0 The Definitive History Of The World's Most Colorful Company by No Starch Press


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