Download e-book for iPad: A Journey Through Cultures: Metaphors for Guiding the Design by Luciana Cardoso de Castro Salgado

Human Computer Interaction

By Luciana Cardoso de Castro Salgado

ISBN-10: 144714113X

ISBN-13: 9781447141136

ISBN-10: 1447141148

ISBN-13: 9781447141143

A trip via Cultures addresses one of many most well liked subject matters in modern HCI: cultural range among clients. For a couple of years the HCI group has been investigating possible choices to reinforce the layout of cross-cultural structures. such a lot contributions to this point have both a ‘design for every’ or a ‘design for all’ strategy.

A trip via Cultures takes a really assorted technique. Proponents of CVM – the Cultural standpoint Metaphors viewpoint – the authors invite HCI practitioners to think about find out how to divulge and converse the assumption of cultural variety. a close case examine is integrated which assesses the metaphors’ strength in cross-cultural layout and review. the consequences convey that cultural standpoint metaphors have powerful epistemic strength, leveraged through a mix of theoretic foundations coming from Anthropology, Semiotics and the authors’ personal paintings in HCI and Semiotic Engineering.

Luciana Salgado, Carla Leitão and Clarisse de Souza are participants of SERG, the Semiotic Engineering examine team on the Departamento de Informática of Rio de Janeiro's Pontifical Catholic collage (PUC-Rio).

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Additional resources for A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems

Sample text

They competently provide data (or the means to collect them) in order to define which cultural variables must be dealt with in modeling the domain and the user profiles in culture-sensitive systems design. The second task is to design and build a culture-sensitive interaction system, based on the results achieved with the previous task. It is exactly at this point, in consistence with the interpretive anthropology perspective, that Semiotic Engineering may offer support to cross-cultural design, by providing a vocabulary and a structure to think about how to express previously elicited cultural variables in the interactive discourse communicated through a computer system’s interface.

Two important points must be emphasized again regarding this template, or, more appropriately, the designer-user metacommunication process that the template represents [14]: (a) the role of the receiver is as important as that of the sender; and (b) the metacommunication happens independently of the designers’ or users’ degree of awareness that they are communicating with each other. The organization of interactive discourse in a top-level perspective is supported by the definition of the interlocutors involved in HCI metacommunication, as well as by the construction of the metacommunication message guided by the top-level template (see Chap.

Marcel Danesi and Paul Perron, both cultural semioticians, can help us with in this case. For them, culture is “a communal system of meanings that provides the means for human beings to translate their instincts, urges, needs, and other propensities into representational and communicative structures” [10, p. 15]. ), codes (languages, art,…) and texts (conversations, compositions, …) that a social group creates and utilizes in order to carry out its daily life routines and to plan activities for the future” [10, p.

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A Journey Through Cultures: Metaphors for Guiding the Design of Cross-Cultural Interactive Systems by Luciana Cardoso de Castro Salgado


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